Strategy & Marketing Planning
* Determine a marketing mix well-suited for your business goals, and evaluate congruent technologies.
* Create go-to-market marketing plans, campaigns and editorial calendars.
Content Development and Social Media Management
* Editorial calendar & strategy development
* Search engine optimization (SEO)
* Content development: ghostwriting; copywriting, newsletters, blogs / articles, white papers, infographics, presentations (SlideShare), video scripts.
* Site content management
* Integrated planning & strategy development
* Social media / community management
* Online advertising (AdWords / SEM, Social)
* Blog / website development
* Newsletter distribution
* Link building, media and blogger outreach
* Traffic, demand & lead generation
* Analytics & reporting
Administration and Training
* Extend your back-office support capacity with extra hands on deck and/or, if capacity is available, train your staff on day-to-day marketing activities in order to expand their knowledge.